Carly Julia Sells Stuff
Team
Tools
Role
Duration
elevating the e-commerce experience, luxury redefined
Who is Carly Julia?
E-Comm Business Owner Carly Julia curates a collection of high-end pieces, making the world of luxury accessible to a wider audience. This focus on "luxury affordability" is at the heart of her brand's identity. You can shop at her site here.
Note: The website has since been updated after Oct. 2024 and may not reflect the original design decisions outlined in this article.
2 main pain points
Carly's website fails to effectively represent her brand identity and suffers from technical limitations due to 2 main pain points:
To address these issues, I implemented a strategic website redesign focused on elevating Carly's brand identity and incorporating SEO strategies.
PROCESS _
Understanding the client's aesthetic
To establish a strong brand voice, it was crucial to define the overall design tone. Drawing inspiration from leading luxury brands, I aimed to create a sophisticated aesthetic that reflects the brand's core values.
Through collaborative discussions and multiple mood board iterations, we landed on "Luxury Minimalism, Clean, and Professional" as the perfect design language. This approach utilizes a sophisticated monochromatic black and white color scheme, coupled with clean layouts, to elegantly showcase Carly's offerings in a premium light.
Leveraging SEO strategies to enhance user experience
Technical improvements were implemented to significantly reduce loading speed time, ensuring visitors can browse Carly's offerings quickly and efficiently. To further improve user experience, I also reorganized the website's content structure for improved navigation and clarity.
Snapshot before redesign…
After redesigning
OUTCOME _
Post-deployment notes
Leveraging DevOps practices, I optimized the website's performance and implemented SEO best practices. This resulted in a significantly faster load speed, enhancing the user experience and improving the website's overall structure.
Within two weeks of deploying Carly Julia's website, total sales surged 152%, and total orders increased by 21%.
OTHER WORK _
